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Article DetailsUsing a Commercial Photographer, a Clients Guide. |
| Date Added: April 30, 2010 03:45:09 PM |
| Author: Andy Nickerson |
| Category: Photographers |
| So your smart brand-new product range is fresh from the factory or your new Italian restaurant has had its last lick of paint and is looking damn cool! What next? A fresh brochure, a phone call to your local journalist, a full page advert in your trade magazine, a fantastically designed email campaign or just a website update? So do you dig out your new digital camera and plug in the angle-poise lamp or do you phone one of those pricey experts with all that expensive gear?No one can argue that modern digital cameras together with easily available imaging software will aid even the most clumsy amateur achieve fairly reasonable results, but do you want 'reasonable'? Is it enough just to settle for the average when your competition demands the very best? Picture how great your sales could be if you just stood out from the crowd? The affect a professionally taken image has on a customers industry is way healthier than that of a hastily aquired snap from a digital camera. Professional photography will market your product or your company, second-rate photography will only cheapen it. So surpass your competition and call for the professional!Not every single commercial photographer can competently accomplish each and every kind of photography. A photographer who takes family portraits and weddings will not be the one to shoot a picture of your new product range. Do a google search, flip through your local directory or even consult your fellow businessmen who they'd endorse, research fully now and eliminate any expensive problems later.Figure out usage. How do you intend to use the images, will it be local, national or even overseas advertising or just a new brochure and a web site update. Do you imagine needing usage for just 1 or 2 years or do you require longer? Discuss your specific needs with the photographer so he/she can provide you with a realistic quote.Being familiar With copyright. So you've shelled out a small fortune on a set of pictures and now they are yours to do with what you desire, right? Wrong, the photographer always maintains copyright of the pictures and instead grants you a licence to use the pictures for the agreed usage (see above). Photographers will issue you a licence based on your prerequisites and this will usually be included in their fee, but future usage outside of these terms may incur a further negotiable fee. Always make sure to ask your chosen photographer about these concerns and if in doubt read further material that covers copyright in more detail.Get in touch. Contact possible photographers, discuss your expectations in as much detail as possible and if possible attempt to meet them. Meeting in person will give a great chance to really communicate what it is you need, peruse through their printed portfolio and see if you actually relate to them!Request a quote. Nearly all commercial photographers will charge a day rate, 1/2 day or hourly with costs (travel, digital file processing, retouching etc) extra. A few however will suggest all inclusive quotes for specific types of work, such as pack shot photography. Be as detailed as possible when expressing what you want so that the estimate can be as accurate as possible, do not forget to talk about usage.Make arrangements. Depending on the kind of shoot make certain everything is organized for the photographer e.g. the product(s) are provided and spotlessly clean, the location is in first-class condition etc. The particulars really make a difference! The big day. Unless of course you are 100% convinced that the photographer completely understands your brief try to be attainable throughout the day to add direction, help with questions and just make sure you really get what you require. If you can't make it to the shoot ask your photographer to email over some test shots and at the very least be readily available to take a telephone call. However tight the brief is most photographers worth their salt will be able to add their input to a shoot, commonly these off the cuff shots are the award winners so don't censor their creative juices too much!Post-production. Thanks to advances in digital cameras the majority of photographers will cheerfully preview your shots on a lap top or even via an online proofing gallery which is a great way to edit your shoot on the fly. The skilled and time consuming process of processing your raw files, along side any unique retouching will normally be carried out later on in the studio.Supply of the photographs. Photographers will ordinarily supply you or your designer with the finished images on disk or perhaps transfer via email/ftp, in a variety of file formats to meet your repro demands.Andy is a Northampton studio photographer with over 14 years experience. |
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Pictures of Spain
Photography from Spain, daily updated photo collection where you will find royalty free images of Spain, for instant download without watermarks
Photography from Spain, daily updated photo collection where you will find royalty free images of Spain, for instant download without watermarks