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Article DetailsWhy You Should Hire a Commercial Photographer? |
| Date Added: April 30, 2010 03:32:39 PM |
| Author: Andy Nickerson |
| Category: Photographers |
| I have to acknowledge that, I'm a bit of a DIY enthusiast myself. I've inherited a peculiarly rudimental arrogance from my father that tells me that "If the guy over there can do it, then so can I and undoubtedly twice as well"! I've found that as a whole this attitude has served me well as a fundamental life philosophy. In deed much of my self schooled knowledge over the years has proved useful in both saving me time and money.When renovating a semi derelict house a few years ago I decided to utilize this "give it a go" mind-set and swiftly learnt how to do simple wiring, plumbing, decorating and even building. There's no doubt that I saved a small fortune by executing some of these basics myself but when it came down to certain more professional jobs, I phoned a tradesman. The rationale why are obvious. Firstly it would take me years of tutoring and work experience just to master their particular craft, then I would have to invest hundreds if not thousands of pounds in specialist tools and equipment, next it would take me days to do a job that'd take a trained tradesman just a few hours to finish and finally and most important of all was quality of the finished job, not only do I not want my house flooding from a half-assed bathroom refit but also it's got to look good in order to eventually sell the house on and make a profit!Well I'm no tradesman, I can't confess to be an expert plumber, plasterer or electrician but I have been a working commercial photographer now for in excess of 14 years and believe that the very same factors apply in deciding whether or not to employ a photographer.Commercial photographers are so high priced to commission so why should you bother going broke when you could just arrange your product on a durable table, acquire a couple of desk lamps and get shooting with your new 600 mega pixel compact camera? Clearly the cash saved could go towards building that new website you've been promising yourself? Well as you will probably figure I disagree, I wouldn't make a tremendous photographer if I can't even legitimatize my own existence!If you're only selling a few old possessions on ebay then sure give it a go yourself. No one perusing ebay is going to give a monkeys whether or not your old fridge freezer is wonderfully lit, beautifully composed, in focus or bathed in a dirty orange caste or not, right? Well quite possibly not but suppose the next fridge freezer listed comes with a whole array of cool photographs and worst still is lower-priced than yours to purchase. Which one are they going to decide upon? I'm not recommending that you start employing a professional photographer just to sell your old rubbish on ebay but with any luck this shows a theory which is in essence the same in all walks of business; if a immediate competitors brochure is creatively designed with fabulous photography but your brochure was thrown together by a friend with a copy of Photoshop with photographs shot badly on his pocket digicam... you can suspect the rest. Although this isn't just about short term sales it's about your brand reputation, would you opt to be remembered as amateurish and mundane or slick, professional and unique?Sure there are all the expected reasons why you should employ a professional photographer, yeah we've undertaken years of training or work experience, yup our kit bags are stuffed full with painfully expensive equipment, oh and lets not disregard our remarkable eye for a cool composition etc etc although the real reason I think you should at least consider calling in a pro is that in todays over-crowded market place it's come to be even more critical than ever to stand out from the crowd, broadcast you uniqueness and exude brand quality. Northamptonshire professional photographer Andy Nickerson, specialises in Product and Packshot photography from his studio in Northampton. |
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